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8 Types of Content That Will Help Attract Traffic to the Site

If your goal is to drive more traffic to your site, choose the right content formats. In this article, the Cheappaperwriting editorial staff lists 8 options that will work for any business. 

What kinds of content will assist in improving your site’s traffic?

Before we start considering the content itself, let’s figure it out why these types will improve performance:

  1. Material is willingly shared online, which attracts organic traffic and external links;
  2. These formats tend to rank better than classic articles;
  3. Content can be reused on social networks, which extends reach.

Choose which of the following types of content best suits your business and be sure to test.

#1. infographics

An infographic is a presentation of data in a clear and visually appealing way. It can be a single image with a graphic or a large, detailed visual on several pages.

Users willingly share infographics. On social networks, they like and repost it up to three times more often than other content.

How to prepare

Gather data (or do your own research) and ask a graphic designer. Or try to create infographics yourself in classic editors or designers, such as Canva, Piktochart.

How to attract traffic to your site

  1. Post the material on Pinterest, add the title and description with keywords, link to the source.
  2. Post part of the infographic on social networks and invite users to go to the site to see the whole data.
  3. Use an image search to find resources that have borrowed your content, contact the owners and ask to post a link to the source.
  4. Add the word “infographic” to the article title to attract more clicks from search results.

#2. Memes and comics

Another format that social media users love. Adapt the content to your niche so as not to distract users from the main topic.

How to prepare

Meme Generator and Quick Meme sites. If you want to implement a unique idea and draw an author’s comic, contact a designer.

How to attract traffic to the site

  1. In a meme or comic, put a problem relevant to your audience and offer a solution in a blog article.
  2. Add funny pictures to the links to the site to motivate to go and learn more.

#3. Video

Video engages and persuades the audience many times more effectively than texts. The format is at the peak of popularity. According to the research, 78% of webmasters have increased traffic to their site thanks to videos.

How to prepare

Videos come in a variety of forms: from short clips shot with a front-facing camera to professional shows. The simplest ones don’t require any additional equipment – you just need a smartphone. Others require lights, a microphone, and a studio. Depend on objectives, venues and budget.

How to get traffic to your site

  1. Make videos for YouTube: Google often shows them above links to text.
  2. Add a video to your article so it takes longer to read and go to the page to view.
  3. Test the format of short videos, such as in TikTok, and suggest that people go to the site for a lead magnet or detailed information.

#4. Detailed guides and tutorials

Search engines love detailed content that fully responds to a user’s query. According to Hubspot, 2100-2400 word articles attract the most organic traffic. That’s why creating guides and tutorials will increase your chances of reaching the top of the results. Since top positions attract up to 33% of clicks, the site will get targeted traffic.

How to prepare

The ideal option is to entrust an expert to write the article. However, a well-written expert is a big rarity. But here you can hire expert writers with high qualifications. 

You can hire a copywriter and collect expert opinions for him, so that the material will turn out reliable and relevant.

It is not unreasonable to add infographics, tables, videos, podcasts to the article to keep the attention of visitors and diversify their experience.

How to attract traffic to your site

  1. Research the keyword’s output and write more detailed and relevant material than your competitors from the top.
  2. Based on the article, make short posts in different formats, publish them on social networks and invite users to click through to the original material to find out more.
  3. Share the link on thematic forums, in discussions to strengthen the authority of the page.

#5. Reviews

93% of consumers research reviews before making a purchase. Search engines handle millions of searches every day with the words “review”, “reviews”, “review”, etc. If there is a demand, create a supply.

How to prepare

Choose a niche relevant to the business and start preparing detailed and unbiased reviews. You can test the manufacturer’s stated properties or compare the product to competitors. The format is up to your taste: article, video, social media post. Most importantly, do not forget to add a link to the product in the online store or detailed material.

How to attract traffic to the site

Research keywords on the topic and add different variations of the product name to cover as many queries as possible.

To get to the top of the list, consider the product in as much detail as possible.

Place an interesting review on a popular aggregator site (Otzovik, iRecommend) and offer to read similar reviews on your site.

Go even further and create a special section for the format.

#6. Selections

“10 best tools for creating graphics”, “100 free presentation templates”, “Top 5 books for business beginners” – materials in this format are perfectly ranked by search engines, as they help users make a choice.

How to prepare

Start by gathering keywords for your niche. See which queries are particularly popular. Make a list of possible choices. Consult an expert or conduct a personal test to create truly valuable content.

How to attract traffic to your site

  1. Add more tools to the review than your competitors have.
  2. Optimize the text for good search engine rankings.
  3. Supplement the material with independent reviews.
  4. Portion each item on social media and motivate to learn the full review.

#7. Checklists

Users want clear instructions quickly, so checklists often fall into the null position. Search engines take them from articles and add a link to explore them in detail on the source’s website.

How to prepare

Where appropriate, add lists with step-by-step instructions to your texts. Be sure to format them appropriately as a list or subheadings, otherwise the robots do not understand. Additionally, you can make the checklist visually so that it is easy to share in social networks.

How to attract traffic to the site

  1. Describe each step as briefly as possible.
  2. Add keywords in the preceding text and the checklist itself.
  3. Distribute a visual version of the list on social networks and offer to go to the site to study a detailed guide on the subject.

#8. Research

Numbers are important to businesses and consumers alike. You look for them to make presentations and reports, analyze trends, and compare your success to the market average. Do your own research to get citations from reputable resources and repost on social media. Or ask the experienced authors at domypaper.me to conduct the research for you.

How to prepare

Conduct a survey among your customers. To do this, for example, add a popup to your site, prepare a newsletter, or publish a post on social networks. You can also go further and ask for help from specialized services. If you collect anonymous customer data, assess changes and trends.

How to attract traffic to your site

  1. Dilute dry numbers with charts, tables and other visuals.
  2. Tell niche publications about your research, offer to publish a press release.
  3. Make announcements on social networks.
  4. If you don’t have the resources to do your own research, try to collect data from different sources.